A great initiative from Failte Ireland for visitor attractions, activity providers and day tours, the Digital That Delivers Programme closes for applications this coming Thursday (29th February 2024) so get on it!

“Digital that Delivers is a ground-breaking initiative from Fáilte Ireland, designed to power digital transformation for the visitor experiences sector (visitor attractions, activity providers and day tours). The programme runs over the course of two years and provides participating businesses with training, expert advice and financial supports to launch key digital projects, develop digital skills and drive more sales online. “

Since launching EcoActive back in 2013 one of the main stumbling blocks in linking live listings and availability for ecofriendly businesses across the island of Ireland has been the lack of a linked up strategy bringing all suppliers together on one compatible booking engine that can embed or connect live availability for tours / experiences / events / activities with resellers, booking agents and travel agencies. 

Digital That Delivers - List of eligible businesses includes:

A “Visitor Experience” refers to a tourism category that includes attractions, activities and day tours.

“Attractions” are places that offer visitors interesting things to see or do and are subject to admission fees or other conditions of entry.

“Activities” involve visitors as active participants in an experience, for a fee, and may require special equipment, skills, or attributes – or involve a degree of risk.

“Day tours” are guided or self-guided visits that may take place in several attractions, activities, or points of interest within a 24-hour period.

Eligible expenditure under the Digital that Delivers programme include, but are not limited to:

  • Purchase of necessary hardware and equipment
  • Design, activation, enhancement, upgrade and configuration of a connected online booking system
  • Integration of booking system and/or website with other systems
  • Website design, development, setup and optimisation, including reporting and analytics
  • Digital strategy design
  • Once-off SEO implementation
  • Copywriting, Photography & Videography
  • Content Strategy Design
  • Content Creation Hardware